-
Archives
- August 2024
- July 2024
- June 2024
- May 2024
- April 2024
- March 2024
- February 2024
- January 2024
- December 2023
- November 2023
- October 2023
- September 2023
- August 2023
- July 2023
- June 2023
- May 2023
- April 2023
- March 2023
- February 2023
- January 2023
- December 2022
- November 2022
- October 2022
- September 2022
- August 2022
- July 2022
- June 2022
- May 2022
- April 2022
- March 2022
- February 2022
- January 2022
- December 2021
- November 2021
- October 2021
- September 2021
- August 2021
- July 2021
- June 2021
- May 2021
- April 2021
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
- November 2012
- October 2012
- September 2012
- August 2012
- July 2012
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- February 2011
- November 2010
- October 2010
- August 2010
-
Meta
Monthly Archives: April 2016
object(WP_Post)#1837 (26) { ["ID"]=> int(11002) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-04-28 13:00:46" ["post_date_gmt"]=> string(19) "2016-04-28 11:00:46" ["post_content"]=> string(291) "" ["post_title"]=> string(23) "(FR) Expo à Neuchâtel" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(16) "expo-a-neuchatel" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-06-20 13:57:25" ["post_modified_gmt"]=> string(19) "2016-06-20 11:57:25" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "http://www.auderset.com/?p=11002" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_title_ml"]=> string(26) "[:fr]Expo à Neuchâtel[:]" ["post_title_langs"]=> array(1) { ["fr"]=> bool(true) } }
object(WP_Post)#1838 (26) { ["ID"]=> int(11099) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-04-22 19:28:24" ["post_date_gmt"]=> string(19) "2016-04-22 17:28:24" ["post_content"]=> string(8171) "
Keeping Willy Grunch alive - A local company’s viral hit and a novel plan to revive it
" ["post_title"]=> string(26) "Keeping Willy Grunch alive" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(29) "en-keeping-willy-grunch-alive" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-04-22 19:31:12" ["post_modified_gmt"]=> string(19) "2016-04-22 17:31:12" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "http://www.auderset.com/?p=11099" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_title_ml"]=> string(35) "[:en]Keeping Willy Grunch alive [:]" ["post_title_langs"]=> array(1) { ["en"]=> bool(true) } }Three years ago, a small animation studio based in France called Moondog Animation Studios created a five-episode series about a lanky, trouble-prone guy named Willy Grunch. The company embarked on the project after Alain Auderset, the Swiss comic book artist who first created Willy, approached Studio Director JM Khayat about animating him.
So Moondog raised some money and made the five two-minute episodes about Willy Grunch, which they put on YouTube and Vimeo for anyone who was interested. Bryan Ransom, the company’s CEO, said they did some marketing for the series, but right around that time, they were also busy relocating the company from France to Mount Pleasant.
In the years since, Ransom said the series would often come up, and they would talk about how they could reinvigorate it, including exploring the possibility of making it a TV show. But for a number of reasons, the animated Willy Grunch stayed confined to his five episodes online.
“It was there, and it would rack up a couple hundred views every month or so,” said Ransom, “but it wasn’t like thousands upon thousands of millions.”
ViralityThen, just a about a month ago in mid-March, Auderset, the comic book artist, got an email. It was from a friend directing him to a Russian Facebook page. Whoever managed the page had posted one of Moondog’s Willy Grunch episodes, and it was popular.
Within a week, the video had three million views, and the guys at Moondog found other pages that posted the video, five in total, and there may be more. Altogether, they counted nearly seven million views from just about all over the world, and everywhere it went, people were talking about it.
“There were hundreds of thousands of shares. There were like three or four hundred comments,” Ransom said. “It was just going everywhere.”
At first, they were mad. After all, somebody on the other side of the world had taken their work, chopped off the intro that attributed it to them and put it online. (The video still had the end credits, so it wasn’t scrubbed of all attribution.)
But Khayat, the studio director, said that feeling was quickly eclipsed by a sense of validation.
Moondog’s founders – Ransom, Khayat and CTO/Technology Strategist Ben Davis – formed the company with a mission, which is exhibited by the Willy Grunch series. Ransom said they want to make animated stories that do more than entertain, but have the power to make people think about big life questions.
Their videos are really geared toward the 15 to 30 age group, and while most animated videos geared at that group err toward the crazy and crude, Ransom said they put more stock in that group’s desire to seek answers to those big questions. So, every episode of Willy Grunch has a theme, a sort of moral constructed by the choices Willy faces and the consequences of his decisions.
Khayat said seeing the video’s popularity and the conversations it provoked felt like evidence – after three years – that there is a real desire and market for that kind of content.
“We had that proof,” he said. “That was a good feeling.”
“Kind of a, ‘I knew it,’ type of feeling,” Davis added. “I knew it could work.”
Free Willy GrunchThe video’s virality also offered them valuable information about what people like. The five videos they created cover a spectrum of themes and how they are conveyed, and one video was more popular than the others. It clearly had a moral, but it was not as specific as in some other videos, and in the comments, people used that openness to interpret the theme how it made sense to them.
“People read into it how they want to because we’re staying at that parable level,” Davis said.
The video’s newfound popularity also gave them momentum to build on to make more Willy Grunch videos. To make the first episodes, they started a campaign on Kickstarter and had huge success. Their goal was to raise $99,999 in four weeks. They raised $117,000, and in the process, they learned a thing or two about how to entice people to donate.
After a mediocre first week of the Kickstarter campaign, they dreamed up Workout Wednesdays. Whenever someone donated five dollars on a Wednesday, the Moondog team made a video of one of them doing five pushups, then calling out the donor’s name. By the last Workout Wednesday, Ransom said six people did something like 250 pushups each, and they tried every way they could to make it fresh by doing the pushups in a hand stand or on top of a car. Plus, donors shared their personalized feats of strength on social media, prompting their friends to look up the campaign and get involved.
“Just awareness is one thing,” Ransom said, “that interactivity of people is where you get that next stage.”
As they move toward launching their fundraising campaign to “Free Willy Grunch” and make more videos, they’ve got ideas for how to once again make the donations interactive, but they’re also doing a few things differently.
For one, they’re getting Mount Pleasant-based developer Chris Wolf to make their fundraising site for them – willygrunch.com – set to go live today.
The episodes will be free, but donors will get access to live Q&A’s and other perks.
But even more unique is there’s no set end to the campaign. Instead, they’ll keep making episodes as long as the money is coming in.
Khayat said that in a time when viewers can stream what they want when they want and their attention is being further divided seemingly every day, they’re trying something different by giving the audience a say.
“We said okay, let’s leave it to the viewership,” Ransom added. “They can give five bucks today as a one time, or they can become a subscriber and give five bucks a month, or whatever they want to do.”
And Khayat said, that leaves it to them, Moondog, to make content worth keeping alive – even after three years of sitting dormant.
Keeping Willy Grunch alive
object(WP_Post)#1839 (26) { ["ID"]=> int(11039) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-04-12 14:54:51" ["post_date_gmt"]=> string(19) "2016-04-12 12:54:51" ["post_content"]=> string(5548) "Saturday 5 March 2016, somewhere on a motorway in Switzerland... This road, rolling by in a monotonous way, is actually a really good opportunity to have a tête-à-tête with God, isn’t it? But, to tell you the truth, my prayers sometimes sound as hollow as that banal ‘How are you?’ two passers-by in a hurry to get home might exchange. Good grief, Alan! Get a grip of yourself, you’re talking to your Dad*, to someone you love!... OK, I’ll focus! Amongst other things, we talk about my cartoon that came out 3 years ago: ‘When all’s said and done, I have to thank you that it didn’t do well right away... No - seriously - Lord, cos otherwise I probably wouldn’t’ve had the time to bring out my book A date in the forest. But couldn’t you do something now? Remember, I used to love to say that that cartoon would touch millions of people! And we’re so far away from that...’ *affectionate nickname for God Buzzzz... That very day, a complete stranger of Russian nationality posts one of those cartoons I was just talking about (there are five of them in all) on his Facebook page. And just a few days later, this is brought to my attention through a post on my Facebook wall... Hey, what does this writing mean: 3.4M? That really can’t be what I think it is. My doubt is sufficiently great for me to decide to consult a specialist on the matter and I go into his private den (my teenage son’s bedroom, if you prefer)... My Benjamin is slumped over his desk, busy doing magic things on his computer, but when I see his eyes jump out, I understand that it really is a matter of... 3.5 million views !! And the story goes on !! Following on from this phenomenon, the studio, Moondog Animation, has decided to reactivate their procedures, with the aim of producing new episodes. A crowdfunding has just been launched that you can all take part in: more information on www.willygrunch.com To see the cartoon: https://www.facebook.com/goodfulru/videos/546783215503169/?pnref=story My Facebook page: https://www.facebook.com/A.Auderset " ["post_title"]=> string(25) "A crazy thing on Facebook" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(5) "11039" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2016-04-12 15:20:27" ["post_modified_gmt"]=> string(19) "2016-04-12 13:20:27" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "http://www.auderset.com/?p=11039" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_title_ml"]=> string(127) "[:fr]Un truc de ouf sur Facebook[:de]Total abgefahren auf Facebook[:en]A crazy thing on Facebook [:es]Una locura en Facebook[:]" ["post_title_langs"]=> array(4) { ["fr"]=> bool(true) ["de"]=> bool(true) ["en"]=> bool(true) ["es"]=> bool(true) } }
A crazy thing on Facebook
object(WP_Post)#1872 (26) { ["ID"]=> int(20855) ["post_author"]=> string(1) "1" ["post_date"]=> string(19) "2016-04-11 18:09:53" ["post_date_gmt"]=> string(19) "2016-04-11 16:09:53" ["post_content"]=> string(15520) "Welcome to Alain Auderset's new website! Last news:(in english)Blog: Hi! Where are you looking? (16.10. 2023)
Blog: Luna (05.06. 2023)
Blog: The primary source (13.03. 2023)
Blog: Healed from an eating disorder (06.12. 2022)
Presse : A new book for Alain Auderset (24.10. 2022)
Blog: Spyke is gone (05.10. 2022)
Blog: Yes says No (14.09. 2022)
Blog: Stroke on the train (16.08. 2022)
Blog: Yannis’ letter (13.07. 2022)
Blog: Diving in creativity (26.05. 2022)
Blog: clairvoyance and witchcraft (21.03. 2022)
Blog: Stinking bathwater (11.02. 2022)
Blog: In the New Age (07.01. 2022)
-Blog: The gaze in the night (7.12. 2021)
-Blog: Jesus’ home (19.10. 2021)
-Blog: Stuff just ours (29.09. 2021)
Drawing of the month of September
-Blog: Tricks, licks and injustice (31.08. 2021)
Drawing of the month of March 2021
-Blog: The blessing of Coronavirus (30.03. 2020)
- Video presentation to find a publisher (15.06. 2019)
- TV: Drawing demonstration (04.06.2019).
- Month draw: Black flower (06.05.2019) - Blog: Wasabi (29.04.2019) - Blog: Chainsaw massacre (14.03.2019) - Month draw: Jonas (12.02.2019) - Blog :Date in the forest - Now translated (24.09.2018) - Month draw: God loves you this much(24.08.2018) - Blog :But... Who is this Guy ? (20.08.2018) - Blog :Prayer walk (19.03.2018) - Blog :Bring me just butter, please! (09.02.2018) - Blog : Abuelo Paco (03.01.2018) - Blog : When God gets involved (21.06.2017) - Month draw: Help(19.04.2017) - Blog : The path between dreams (13.03.2017) - Month draw: Bakers(06.03.2017) - Blog : The lion in the pit (13.02.2017) - Blog : The guy with a stick (23.01.2017) - Blog: Five in a bed(02.12.2016) - Blog: The incredible date of the family Berty p4 (16.11.2016) - Blog: The incredible date of the family Berty p3 (11.11.2016) - Blog: Madness in cartoon (09.11.2016) - Blog: The incredible date of the family Berty p2 (02.11.2106) - Blog: The incredible date of the family Berty (27.10.2106) - Blog: The rocker's prayer (19.10.2016) - Press: Interview on A cartoon book without word (19.05.2016) - Blog : The morning dew (2.05.2016) - Press: keeping Willy grunch alive (22.04.2016) - Blog: A crazy thing on Facebook (12.04.2016) - Blog: The Master of the seasons - Part 4 (27.03.2016) - Blog: The Master of the seasons - Part 3 (14.03.2016) - Blog: The Master of the seasons - Part 2 (08.03.2016) - New Book: without words (26.02.2016) - Blog: India : part 4 (28.12.2015) - Blog: India: part 3 (19.12.2015) - Blog: India: part 2 (11.12.2015) - Media : Press release (08.12.2015) - Blog: India: part 1 (5.12.2015) - Blog: Englan Tower(21.09.2015) - Blog: The house(26.05.2015) - Blog: Bring me just butter, please!(24.03.2015) - Month draw: The vision of the way(20.12.2014) - Blog: The war of the accursed aphids(05.09.2014) - Month draw: Cat(27.06.2014) - Blog: Alain Auderset’s story
(06.02.2014) Hi there! This website hopes to be interactive, fun and profound, efficient for all information and super practical for the shop! Don’t miss:- The drawing of the month!- Hilarious audio jokes (inspired by LSD!)- The shop which contains articles only found here (and in the workshop)Spoil yourselves! Well done to the site designers: www.ismael.ch (graphics) and www.julieniseli.com (programming)" ["post_title"]=> string(7) "Welcome" ["post_excerpt"]=> string(0) "" ["post_status"]=> string(7) "publish" ["comment_status"]=> string(6) "closed" ["ping_status"]=> string(6) "closed" ["post_password"]=> string(0) "" ["post_name"]=> string(9) "bienvenue" ["to_ping"]=> string(0) "" ["pinged"]=> string(0) "" ["post_modified"]=> string(19) "2024-08-30 18:40:25" ["post_modified_gmt"]=> string(19) "2024-08-30 16:40:25" ["post_content_filtered"]=> string(0) "" ["post_parent"]=> int(0) ["guid"]=> string(32) "http://www.auderset.com/?p=20855" ["menu_order"]=> int(0) ["post_type"]=> string(4) "post" ["post_mime_type"]=> string(0) "" ["comment_count"]=> string(1) "0" ["filter"]=> string(3) "raw" ["post_title_ml"]=> string(59) "[:fr]Bienvenue[:de]Willkommen[:en]Welcome[:es]Bienvenido[:]" ["post_title_langs"]=> array(4) { ["fr"]=> bool(true) ["de"]=> bool(true) ["en"]=> bool(true) ["es"]=> bool(true) } }